Strategic management supply overall direction to the entire enterprise.
The company has been working in the automobile market for last many years and during this period, the company has introduced various types of vehicles like SUVs, Sedan and hatchback motorcycles. The company introduces the latest designs and models of Honda motorcycle every Honda objectives and the customers like to buy with unique features in the latest models, which are available in the market at affordable prices.
The company is giving attention to the quality and variety of Honda objectives products, which are being sent in the market. The quality of the products of the company has the global standard and it has the strong and persistence of engine, which has low waste fuel and it gives attention to the protection of environment.
As this is the leading company in the market, so it can get good market share on the sale of its products. The company has professional technical staff and they give emphasis over their training and skills of the staff to ensure the quality of their products along with working of its engines and other spare parts.
Marketing Objectives Honda Company has maintained its strategy to introduce the two wheelers in Honda objectives market with some strategic initiatives. The company is also going to establish new manufacturing plant to enhance its production capacity and provides the motorcycles in the market in huge numbers.
The company will tap the new markets, from where they can get good revenue over their motorcycles and get good market share of their products. Market Segmentation The company is providing such products, which are good for every segment of society.
These vehicles have good reputation and millions of motor bikes are sold every year across the world. The latest models of this vehicle will grab the attention of its clients and there are different features of the vehicles in every new model, which are great fun for the motorcycle lovers.
Target Market The motorcycles are not only good for the city but also for the rural areas due to its strong and sustainable designs and structure. The people living in remote areas will prefer to buy this motorcycle to cover long distances on this two wheeler motor bike and it will be target market for this vehicle.
Honda is the popular brand name and it has created good image among its users. Product Differentiation and Positioning Honda is vast range of motorcycle models as this brand has been preparing the latest models of motorcycles every year.
Various new features are added in the new models to make them vibrant and sophisticated. The brand has prepared the unique and innovative styles of the vehicles, which can help them to meet their requirements.
The brand is leader in the automobile market and it can get attention of its clients. Marketing Mix Place The motorcycles of this company are provided in the market through different franchises, which are working in different markets.
The company has maintained its franchises and it supplies its vehicles there regularly according to the demand of the company.
The customers can visit the nearest sale center of the company and they can look for the new brands of the motorcycles there. Price Honda is the strong and trusted name in the automobile manufacturing company and it got tremendous reputation over its products. The company provides its motorcycles at the higher rates and these are provided to them for their convenience.
In the pricing strategies, the manufacturing cost, taxation amount and other expenses are also included, which can make it more precious and the good structure of the motorcycle will also demand good cost over this vehicle. Promotion Honda manufacturing company has the good promotion strategy and it adopted the sound and effective advertisement policy for the provision of their vehicles.
The latest information is shared with the clients and the advertisements are appeared in both electronic and print media. The use of social media is also carried out for the publicity of the vehicles.
It also has sponsored various sports activities and events to promote the brand image among its users.
Marketing Strategy Honda is the leading automobile manufacturing company, which is now going to launch their vehicles without considering any specific category. The company has the full line up, which has covered the entry level with the low cost motorcycle to such motorcycle, which can have good taste and fund elements for the people.
The company is now going to introduce new features in this motorcycle and brings some revolutionary changes for the motorcycle lovers. Return of Investment Honda Company makes plans for the manufacturing of different projects and it helps them to complete them. The company helps in making investment in the automobile industry and it also earn profit over the sale of these vehicles.
They need to know the investment and the motorcycles are provided at the suitable prices with the high end technology.Research Aims And Objectives Of Honda Motor Co. Introduction/Overview Honda Motor Company Ltd., very few people in modern society are unfamiliar with the name.
Today, Honda has given society everything from cars, trucks, generators and motorcycles. But of all these, it is the motorcycle that built the framework for Honda's success and boosted the small Japanese manufacturer into a global. Marketing Objectives.
Honda Company has maintained its strategy to introduce the two wheelers in the market with some strategic initiatives.
The company is also going to establish new manufacturing plant to enhance its production capacity and provides the motorcycles in the market in huge numbers. The Honda Time Machine Transport yourself to any year since our founding and you’ll find Honda associates with their gazes fixed on the future.
We’ve never been afraid to take huge chances on tomorrow, and we’ll never stop daring to dream bigger. Corporate Objectives: Maintaining an international viewpoint, we are dedicated to supplying products of the highest efficiency, yet at reasonable prices, for worldwide customer satisfaction.
corporate objectives To deliver high quality products to maintain customer satisfaction. To strive excellence to the limit of its resources, develop its manpower resource to its full potential.
The Honda Foundation was established in December by donations from the founder of Honda Motor Company, Soichiro Honda, and his younger brother, Benjiro. The Foundation was established as a result of the first DISCOVERIES International Symposium that had been held the previous year.